Our Team

Dr. Joyce Medina

Optometrist | Founder, Joyce B. Medina, O.D., APC

Dr. Joyce B. Medina, O.D. has been practicing optometry since 1996. Born in Honolulu and raised in San Diego, she earned her Bachelor of Science in Biology from San Diego State University, where she also served as president of the Pre-Optometry Club. While working as an optometric assistant in private practice, she discovered her passion for helping patients achieve better vision.


She went on to earn both her Doctor of Optometry degree and a Bachelor of Science in Vision Science from the Illinois College of Optometry in Chicago. During her training, Dr. Medina completed externships in primary care, ocular disease, and contact lenses, and contributed to the profession with a published research study in an optometric journal.


Her career has included leadership as a Managing Optometrist in corporate optometry, providing medical eye care alongside an ophthalmologist at a busy eye and laser medical center, and operating her own sublease practice in National City for seven years before joining the UnOptical. Dr. Medina has also been passionate about expanding access to vision care through her volunteer work with OneSight, providing free eye exams and glasses both locally and internationally in Mexico City, Baja California, Thailand, Bolivia, and Ghana.


Beyond optometry, Dr. Medina is deeply involved in her community. She has volunteered extensively at her children’s schools, in youth sports, high school band, and Boy Scouts. She often volunteers at optometric vision clinics and local events as well. She is also an avid runner, having completed many road and trail races from 5Ks to half marathons including five full marathons in Los Angeles, Chicago, New York City, Sacramento, and Ventura. 


Dr. Medina is a member of the American Optometric Association and the California Optometric Association, and she currently serves on the Board of the San Diego County Optometric Society. 


Outside of her practice, Dr. Medina enjoys reading, trying new foods, snowboarding, and visiting new destinations. Most of all, she treasures time spent being with her spouse and two sons watching movies, hiking and traveling. 

Dr. Julia Holley

Optometrist

Dr. Julia Holley, O.D. is an associate optometrist at Joyce B. Medina, O.D., APC providing high-quality, personalized eye care for patients of all ages.

Dr. Holley earned her Bachelor of Science degree from San Diego State University before completing her Doctor of Optometry at Pacific University College of Optometry in Forest Grove, Oregon.

She practices full-scope primary care optometry with a strong emphasis on ocular disease management. Her patient-centered approach combines thorough, evidence-based examinations with clear communication and education to support long-term visual and systemic health.

During her training, Dr. Holley completed clinical externships with the Department of Veterans Affairs, where she gained valuable experience managing complex ocular conditions and collaborating closely with ophthalmology teams.

Outside of the clinic, Dr. Holley enjoys spending time with friends, discovering new restaurants, attending live music events, and traveling to new destinations.